humble

In my

opinion.

I’m an Award-winning Creative Director, disguising my opinion as writing on creative leadership, teams, culture, strategy, and the future of creative.

Vodcasts

Fast & Curious is my space to explore creativity, comms and the ideas shaping our industry.

Part commentary, part conversation, part creative outlet, it's where I share observations, challenge conventions, and occasionally stir the pot in the pursuit of better thinking.

What is it the kids say? ‘Like and subscribe?’

Thought leadership and occasional ramblings…

Charli Edwards 10/12/2021 Charli Edwards 10/12/2021

7 principles for neuro-inclusivity

Neurodiversity is a topic with a growing role in the zeitgeist, but is it an overlooked area of diversity?

Charli Edwards 10/07/2019 Charli Edwards 10/07/2019

Finally

We're told women "wither" in menopause, become invisible, irrelevant. This campaign spits in the face of those tired tropes.

Charli Edwards 11/03/2019 Charli Edwards 11/03/2019

Contextual targeting:

Do businesses understand what makes an effective B2B strategy? Most importantly, how can brands maximise their efforts while building a solid reputation and managing long-term customer relationships?

Charli Edwards 11/03/2019 Charli Edwards 11/03/2019

Instagram…great for B2B?

Although Instagram is predominantly known as a platform dominated by fashion influencers and lifestyle bloggers, yesterdays Tiktok reels and meme comms… B2B companies can leverage its visual and engaging nature to succeed.

Charli Edwards 11/03/2019 Charli Edwards 11/03/2019

Pinterest perks up

With its focus on visual content and user-friendly interface, Pinterest provides marketers with an invaluable tool to drive engagement and foster long-term customer relationships.