Wouldn't it be great if you could get a quick read on how those around you perceive your business?

With ever-evolving digital technologies rapidly infiltrating how we engage with brands; it can be hard to know whether or not the personal touch that used to come hand in hand with creating a comprehensive brand experience is still as effective.

Are your brand’s messages connecting with customers on an emotional level?

Customers want more than just products and services that solve their problems - they want human connection.

F*ck off with your ‘I work to live mantra’ I LOVE what I do.

To craft an effective and enduring business identity, your first step should be looking inward, Brand DNA…literally your organisation's lifeblood…

Studies show that maintaining consistent branding across all channels can boost revenue by up to 23%. But Brand and brand coding are two separate things…

There seems to be a tension between creating messages with accurate realism and understanding consumers' need for authenticity from brands they trust. So, how do you effectively navigate this new reality?

Social media has drastically altered our everyday lives in countless ways, often for the better.

From food to fashion, it seems we can't get enough authenticity. But why are we so fixated on the real deal?

With more than half of the world’s population aged 50+ currently experiencing perimenopause or menopause - why isn't this sector being recognised in the mainstream advertising landscape?

How purpose drops can aid the utilities sector and promote purpose

Considering the strength of spending power, how are businesses failing disabled audiences so miserably that the total amount of money lost each month is estimated to be £2 billion?

In an era of fake news, bots, and faceless anonymity, brand trust has become scarce. What was once known as "brand loyalty" has now metamorphosed into a pervasive scepticism among consumers regarding the integrity of the brands they once relied on.

Is retail stepping up to take on the loneliness crisis?

In an age where sustainability is paramount, the rise of greenwashing has emerged as a formidable adversary.

While financial analysts dissected the deal with Peowheels, car enthusiasts mourned the potential loss of Hoonigan's unfiltered spirit, questioning:

With nothing better to do than watch baking tutorials on YouTube. After a few failed attempts, I gave up and decided to do something else with my time. Something more productive. Like going back to school.

What would you have done if the largest brand in your industry had suddenly ceased to exist on social media? Panic, right?

ADLIB’s ‘Women In Design’ features, showcases and shares the reality of being a woman in design. Here’s what i had to say.