Better without social media?
Social media has drastically altered our everyday lives in countless ways, often for the better. We can now share photos with far-removed family and friends faster than ever; we have seemingly endless platforms to connect with different audiences worldwide, and it’s easier than ever to glean insights on global events happening thousands of miles away.
Despite these marvels of modern technology, however, is it right to assume that life pre-social media was worse?
Are there lessons from history worth retaining today, even as technology advances?
Ultimately, what can we learn about harnessing social platforms on this – or any other – special day?
Social media and its importance in today's world
Have you ever thought about how much social media has evolved over the years? From the days of Myspace (shout out to Tom) and Friendster to the current reign of Instagram and TikTok, social media has come a long way. And let's be honest, it's taken over much of our lives whether we like to admit it or not. But jokes aside, the importance of social media in today's world cannot be ignored. It's where we connect with friends, stay informed on current events, and even make money. So, how do we balance the enjoyment and enrichment of well-informed social media vs the endless scrolling and mindless content or misinformation?
On the one hand, it offers a tremendous opportunity for businesses to reach out to their target audience and enhance brand awareness. Social media can be a cost-effective means of advertising, product promotions, and customer service. It also offers an avenue for individuals to connect with friends, family, and like-minded people and an opportunity to stay informed about important events and news. However, social media can also have negative consequences. For businesses, managing their online presence requires significant time and resources, and negative reviews or feedback can impact their reputation. For individuals, social media can be addictive, and too much screen time can lead to mental health issues. Studies have shown that excessive social media use can lead to feelings of anxiety, depression, and isolation. It can also create a false sense of comparison and competition as we compare ourselves to the curated versions of ourselves that others choose to share online.
Social for all ages?
Each generation has their own unique way of using social media. And if we apply the logic of how social media can illicit stereotyping, you could assume that age-specific habits include Millennials posting about their avocado toast and selfies, Gen Xers love sharing articles about politics and memes about wine or Baby Boomers using social media to keep in touch with family and share photos of their latest cruise vacation. Seeing how each generation interacts through a curated lens is fascinating but lopsided and sometimes damaging.
While many use it for personal connections and productivity, it's important to recognise that it can also have negative consequences if not handled with care. For example, excessive use of social media can lead to decreased productivity and increased stress levels, and the spread of fake news and misinformation can damage one's perceptions of reality.
BUT (and it’s a big old but) social media can also be a powerful tool for positive change when used correctly. It can promote awareness and activism, encourage creativity, and connect with people worldwide; while social media can be a great source of entertainment and connection, we must use it wisely and responsibly.
Despite its challenges, social media is part of our lives and provides many opportunities. Whether you are a business looking to extend your reach or a young adult exploring the world, utilising social media to your advantage is key. Companies need to understand how different generations use social media and make data-driven decisions to get ahead. And for individuals, it's essential to know why engaging with social media can positively and negatively impact your psychological well-being and relationships. The key takeaway? Social media isn't all bad; if handled carefully, it can be an incredibly powerful tool for building relationships (business & personal).
So, to answer my original question, to claim that the world without social media was inherently better than our current reality would be wrong; social media has undoubtedly brought numerous benefits, such as facilitating global connections, enabling information sharing, and providing platforms for creativity and activism. But it’s no angel, it is crucial to recognise the potential pitfalls of excessive use; like any tool, social media's impact depends on how we wield it. By using social media wisely, being mindful of its effects, and harnessing its potential for positive change, we can navigate the digital landscape and maximise its opportunities. Rather than lamenting a world without social media, we should strive to adapt and find the balance that allows us to benefit from its advantages while mitigating its downsides.