Long live the dragons, the daggers, and the smut.

AI is challenging how we work, how we communicate, and how we bring ideas to life. But the important word here is we.

Despite its rule-breaking tendencies, Cluttercore is helping brands stand out and not just in a “look at me!” way.

Why creatives need to layer their AI tools to stand out

Everyone loves a comeback, and after a few years of turbulence, TGI Fridays is back, and tugging on our nostalgic little heartstrings has absolutely everything to do with it…

It's not often an advert for shaving products sparks a reaction in my household, but Gillette Venus finally did it.. With the classiest of titles...I’ve written about this shift in my latest article.

Sir John Hegarty hits a high note with what some may see as a warning and others as a call to arms. Here’s what I took away from his keynote session at Cannes Lions.

Creativity - it’s not making pretty things, colours and logos - it’s bold thinking and innovative problem solving… But unfortunately, not every agency thinks that way…

With so much spicy fun about recent rebrands, cough Jaguar Cough, and how 'time will tell if it's damaged the brand,' It's worth pointing out… there are more formidable threats to brands than a shitty logo that, in turn, takes considerably longer to recover from…

Imagery plays an integral role in inspiration, and since the evolution of the camera, photographs have used faces to tell stories, sell products and build brands.

the beauty of storytelling through data is that you come to understand those people or those audiences, and the series of events that lead to the project conception, in crystal clarity.

How can designers of digital products respond and make products that might help those experiencing loneliness ?

The nostalgia is coming in thick and fast, and Clark's has a few campaigns that can teach modern brands a thing or two…

80% of women have already experienced sexual harassment in a public space at least once in their lives.

Enter the "It's never your fault" Campaign

Wielding immense influence and the ability to sway the hearts and minds, It's the ‘Creatives’.

There can be serious consequences when businesses fail their brand guides; we’ve all seen a rogue tweet or graphic go out and seen it light up the internet quicker than wildfire.

A brand health check is an essential tool for any company seeking success.

Colours profoundly affect human emotions and can trigger specific feelings and associations. But you need to channel that correctly…

In our ever-evolving digital world, the power of creativity has become increasingly important in crisis management and communications.

Too much attachment to your work can lead to a lack of productivity and leave your projects overworked or, even worse - incomplete. As creatives, we must develop a greater insight into when it is time to embrace feedback and when to ignore it…