Power campaign:
"It's never your fault" by L’Oréal Paris
Earlier this year L’Oréal Paris launched its new campaign “Never your fault” for its Stand Up against street harassment training program and unveiled the results of a new international survey conducted with Ipsos...
Lets start with some statistics shall we?
80% of women have already experienced sexual harassment in a public space at least once in their lives.
47% of women have experienced sexual comments or jokes about their appearance, clothing, anatomy or looks in a public space.
60% of them adapt their clothing or appearance to avoid it happening.
Those figures show the crucial need to shift the mindset on sexual harassment. Because despite the worldwide prevalence of this issue, misconceptions remain. Sometimes, women end up blaming themselves for being harassed when, in reality, it’s never their fault.
We need to do more
The “Never Your Fault” campaign is a testament to L’Oréal Paris’ dedication to empowering women and advocating for a world free of harassment. It’s a call to action for everyone to recognise the severity of street harassment and to actively participate in creating safer spaces for all. But it's just the beginning.
53% of people hold the misconception that women can somehow be responsible for the harassment they face, whether it's due to their attitudes or appearance. This victim-blaming mentality highlights the need for a transformation in societal attitudes.
Even more disheartening is the fact that 86% of witnesses to street harassment report a lack of training on how to intervene, showcasing a collective unpreparedness to tackle such incidents effectively. These statistics are not just numbers; they represent the lived experiences of countless individuals.
They're someone's partner, sister, daughter, or niece.
Campaigns like this are critical for raising awareness and fostering ongoing conversations about harassment—conversations that are essential for change. L’Oréal Paris' commitment to this cause, through partnerships with NGOs and non-profits, serves as a model for how corporations can leverage their influence for societal good. It's a reminder that awareness is the first step, but there's a call to action for more comprehensive solutions, more education, and more support for those affected.
So I'll finish this with a question. What is your organisation doing? How are you using your platform for good? As professionals and leaders, it's our responsibility to not only speak out against harassment but also take action and create a culture of respect and support.