Video = unforgettable
Providing you do it right that is…
Video has revolutionised how we consume content; that’s an undeniable fact.
Motion pictures aren’t just for entertainment anymore, and when it comes to showcasing your product or service, nothing beats the power of a well-crafted video. According to a report by Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. This is because it allows you as a brand, to visually display what sets you apart from your competitors and gives consumers a peek behind the curtain of your brand's personality. Plus, with YouTube and social media, the reach potential for your video content is endless.
So, if you're not already utilising the power of video, what are you waiting for?
According to a study by HubSpot, 54% of consumers want to see more video content from the brands they support, and viewers who watch a video are 1.81 times more likely to purchase than non-viewer…
So what's the recipe for video success?
When it comes to creating a memorable video, the key is to make a visual impact that sticks with your audience long after the video is over. That means thinking beyond just the content of the video and focusing on the tone, pacing, and style of the video as a whole.
Whether you're trying to promote a new product or tell a story, the right visual elements can help you connect with your audience on a deeper level. For instance, by using an engaging and confident tone, you can showcase your expertise and knowledge while infusing some wit and humour to make your video enjoyable. Need to tackle a serious subject? Slow the pace, use an authoritative tone, and focus on connecting with the audience in a way that relates to them personally.
Strategies to Maximize Brand Reach with Videos
If you're looking to boost your brand's reach, videos are a must-have in your marketing toolbox. Unlike text or images, videos have a unique power to capture and hold your audience's attention while showcasing your brand's personality and values.
But how do you ensure your videos don't get lost in the sea of content?
The key is to be strategic. Start by identifying your target audience and their preferences, then choose the right platform, format, and message to connect with them. A video on a landing page can increase conversions by 80% or more so don't be afraid to get creative. Where possible, inject some humour or emotion into your videos - humans crave a good story.
Harnessing the Power of Social Media for Video Content
Social media has become an integral part of our lives, and it's not just for sharing memes and cat videos anymore. Sometimes overlooked in the wave of new platforms, but even Facebook users watch 8 billion videos per day, the sheer power of social media is being harnessed for video content, and the results are simply mind-blowing, a study by Animoto found 64% of consumers say that watching a marketing video on Facebook has influenced a purchasing decision in the last month. With the ability to reach a global audience, promote your brand, and uniquely tell your story, there's no denying the potential of video on social media.
As we’ve said before, Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. But where do you start? How do you create compelling content that will capture the hearts and minds of viewers?
When it comes to creating videos, we all strive for that perfect balance between informative and entertaining. But the question is, how do we know if we've hit the mark? Measuring the success of your videos is not just about views and likes; it's about understanding your audience's reaction to your message. One way to do this is by analysing the engagement metrics. How long are viewers watching your video? Are they clicking on the call to action? Another way is to gather feedback from your audience through surveys or comments. Don't be afraid to ask for honest feedback; it can help you improve your videos and make them even more impactful.
Remember, measuring success isn't just about hitting numbers; it's also about creating a meaningful connection with your audience.
The power of video is clear when we look at its ability to reach customers and have a lasting impact. Through careful strategising, brands can use the power of video to draw in customers and increase their customer base exponentially. Maximising social media reach with videos can be done through engaging content and timely posting. As for measuring the success of videos, it’s a good idea to look at hard metrics like click-through rates and soft metrics like customer feedback from surveys.
Ultimately, with video branding and storytelling, brands can make an unforgettable visual impression on customers that will keep them coming back again and again.