Thought leadership.

A handy outlet for a Creative Director whose brain just won’t shut up…

Charli Edwards Charli Edwards

Smoke & Burnouts

While financial analysts dissected the deal with Peowheels, car enthusiasts mourned the potential loss of Hoonigan's unfiltered spirit, questioning:

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Charli Edwards Charli Edwards

To keep up with the kids

With nothing better to do than watch baking tutorials on YouTube. After a few failed attempts, I gave up and decided to do something else with my time. Something more productive. Like going back to school.

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Charli Edwards Charli Edwards

No social media?

What would you have done if the largest brand in your industry had suddenly ceased to exist on social media? Panic, right?

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Charli Edwards Charli Edwards

Finally

We're told women "wither" in menopause, become invisible, irrelevant. This campaign spits in the face of those tired tropes.

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Charli Edwards Charli Edwards

Contextual targeting:

Do businesses understand what makes an effective B2B strategy? Most importantly, how can brands maximise their efforts while building a solid reputation and managing long-term customer relationships?

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Charli Edwards Charli Edwards

Instagram…great for B2B?

Although Instagram is predominantly known as a platform dominated by fashion influencers and lifestyle bloggers, yesterdays Tiktok reels and meme comms… B2B companies can leverage its visual and engaging nature to succeed.

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Charli Edwards Charli Edwards

Pinterest perks up

With its focus on visual content and user-friendly interface, Pinterest provides marketers with an invaluable tool to drive engagement and foster long-term customer relationships.

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