Expanding the business.
Parent brand West Burton Energy thought they needed a rebrand, what we delivered was a completely new business identity and proposition to take them to the next stage of growth.
Role: Strategic & Creative Direction across all mediums
Background
As a new business (founded in 2021) with a new senior leadership team (SLT), West Burton Energy wants to use 2023 to assert its position as an independent electricity generator in the UK with an ambitious strategy to help secure the UK’s energy supply and transition to a low carbon economy.
We worked with West Burton to develop a new brand, including positioning, value proposition, name and identity, enabling and growing its profile as it sought to expand its portfolio beyond the West Burton B CCGT power station.
We delivered:
Brand Strategy
Value Proposition
Name
Messaging Platform
Visual Identity
Brand Guidelines
Photography
Website design
