Times are changing.
As the LEPS evolve, Solent Partners was born, moving on from one era of funding to a new chapter of the Solent’s economic journey
Role: Brand positioning | Value Proposition | Messaging | identity | Name | Creative direction across all marketing mediums
See for yourself.
Background
Recognising the need for a modern and streamlined digital presence, Solent LEP sought to reposition itself for the future. To achieve this, a comprehensive website overhaul was required to consolidate all activities under one brand and a new name was needed.
Cavendish worked with Solent LEP to develop a comprehensive brand identity and positioning piece to support their digital presence. Through a brand audit and questionnaire, we identified the strengths, weaknesses, and opportunities to inform the creation of the new identity.
The revamped website and cohesive brand identity not only showcase Solent LEP's key priority areas but also hold the promise of a brighter future. They effectively convey their mission to stakeholders, instilling a sense of optimism. With a modern digital presence and a strong foundation for future growth, Solent LEP, now Solent Partners, is well-positioned to navigate the evolving landscape, driving economic growth and prosperity in the region.
