Future point Manchester
Future Point Manchester is a major infrastructure and branding initiative backed by Eclipse Power and Carlton Power, designed to position Greater Manchester as a leading centre for technological innovation, AI and energy distribution. Located within the Manchester Energy Park, the site benefits from a 1.4GW National Grid connection, making it capable of supporting one of Europe’s largest data centres and aligning with the UK’s ambitions around AI Growth Zones and green energy leadership.
Role: Proposition and positioning, narrative, creative direction
Strategy
We worked with Eclipse Power to develop a compelling brand identity and positioning that could resonate with a broad and complex stakeholder audience, including government, regulators, investors, commercial tenants, local authorities and the surrounding community.
We named the project Future Point Manchester to signal ambition, centrality and long‑term relevance, positioning it as a catalyst for national progress in AI infrastructure and sustainable energy. The visual identity drew on recognisable Manchester cues - including the bee and geometric forms - alongside a confident, contemporary aesthetic influenced by local creative heritage. A bold tone of voice was established to speak credibly to senior decision‑makers and investors.
Alongside branding, we developed audience personas, tailored messaging and a dedicated website to clearly communicate the site’s vision, capabilities and leadership role. Supporting materials across digital, print and event environments helped bring the brand to life and support early engagement activity.
The impact.
The brand strategy has positioned Future Point Manchester as a credible, investable and nationally significant infrastructure proposition. It provides a strong foundation to attract global investment, influence policy discussions and support economic growth through skilled employment and business rates for the region.
Beyond technical capability, the identity communicates the project’s wider cultural and economic value, helping to establish Manchester as a leader in AI infrastructure and green energy innovation. The strategic groundwork created for Future Point Manchester also sets a flexible template for future sites, ensuring the GigaPark brand can grow consistently while retaining trust, clarity and positive community impact.
