Having a personal brand can be an invaluable asset in today's digital age, but it's not always clear what that means or how to go about creating and maintaining one.

The term "trendy" is often associated with fashionable things, but it can also refer to ideas, behaviours, or attitudes that are currently popular.

Video has revolutionised how we consume content; that’s an undeniable fact.

Do you ever find yourself feeling like a fraud? Like maybe you don't really belong here or that any success that comes your way is just luck? If so, you're likely experiencing Imposter Syndrome

The creative industry is undergoing a significant shift as more and more women step into leadership roles as creative directors, but more is needed…

Are creative types really deluded or are they just taking unconventional approaches to their work? The episode of Diary of a CEO featuring Malcolm Gladwell raised some interesting questions about how we view creatives and their paths to success.

LinkedIn is often overlooked when it comes to building brand credibility. But, as a platform solely dedicated to professional networking and career growth, there is no denying its potential in establishing trust with your audience.

Why do we reserve it only for the artists, the musicians, the designers? Could it be because we've misunderstood what creativity actually means? I think so…

Every day male leaders are presented with numerous opportunities and challenges. But how do we ensure their approach to conquering these obstacles is sound?

Why is place branding so integral to a successful development project, and how does community-consent factor in?

Perfectionism – how it can drive creativity or become a hindrance

We’ve all heard about "authenticity" regarding content marketing strategies, but do we really understand what authenticity means - and how to authentically use it?

Wouldn't it be great if you could get a quick read on how those around you perceive your business?

With ever-evolving digital technologies rapidly infiltrating how we engage with brands; it can be hard to know whether or not the personal touch that used to come hand in hand with creating a comprehensive brand experience is still as effective.

Are your brand’s messages connecting with customers on an emotional level?

Customers want more than just products and services that solve their problems - they want human connection.

F*ck off with your ‘I work to live mantra’ I LOVE what I do.

To craft an effective and enduring business identity, your first step should be looking inward, Brand DNA…literally your organisation's lifeblood…

Studies show that maintaining consistent branding across all channels can boost revenue by up to 23%. But Brand and brand coding are two separate things…

There seems to be a tension between creating messages with accurate realism and understanding consumers' need for authenticity from brands they trust. So, how do you effectively navigate this new reality?